Department of Business

BUS800: Electronic Commerce

Lecturer in charge

Mr John Edwards

Availability

D1 - Day; Offered in the first half-year
D2 - Day; Offered in the second half-year

Unit Outline

Websites

Handbook entry

Coursework unit website - Online Learning @ MQ (Login required)

Internet Project (Lab Sessions) website (Login required)

Also refer to the MCom + MIB Student Guide

Description

Through a combination of lectures, case study presentations, group dicussion, and laboratory sessions, this course provides participants with:

  1.  Conceptual frameworks for understanding e-commerce as a social and business phenomenon.
  2. An analytical and strategic approach to the analysis of e-commerce busness problems.
  3. Practical skills inthe technology of website design, implementation, and administration.
  4. Oral and written communication, interpersonal, project managment, research and decision-making skills. 
On successful completion of E-Commerce, students should be able to:
  1. Understand the concepts and approaches applied to e-commerce within organisations and Computer-Mediated Environment (CME's)
  2. Understand contemporary and emerging skills and capabilities required for E-Commerce in the digital age.
  3. Understand the infrastructures that contribute to current and emerging E-Commerce frameworks, models and philosophy.
  4. Gain an introduction to new e-commerce philosophies and practice based on Web 2.0, Modile Commerce.
  5. Gain an introduction tomethodologies to explore and develop insights and strategic conversation on new and emerging e-commerce technologies, products and services.
Topics
  1. E-Commerce Business Models
  • B2C e-marketplaces
  • B2B e-marletplaces
  • C2C and B2C e-marketplaces
    2. Mobile Commerce 

    3. Key e-Commerce Support Areas

  • E-Auctions
  • Security
  • Electronic payments systems
  • Order fulfilment and e-CRM
    4. E-Commerce - Future Scenarios