Also refer to the MCom + MIB Student Guide

Description

E-commerce is revolutionising the economic, social, political, legal, and ethics dimensions of the business environments within which managers operate. This unit aims to provide a comprehensive framework for understanding these changes. Through a combination of lectures, case study presentations, and class discussions, this unit provides students with:

•    conceptual frameworks for understanding e-commerce as a social and business phenomenon,
•    an analytical and strategic approach to the analysis of e-commerce business problems,

Topics

Key E-Commerce Business Models