Research Seminar Series
The overall aim of our seminar series in 2009 is to report on current research and outline possible future research goals. Receiving input from other department members will also be extremely valuable. All seminars are scheduled on Wednesday.
|
Date & Time |
Venue |
Presenter |
Topic & Abstract |
|
1st April
3-4pm |
Level 3 Seminar Room, E4A |
Hume Winzar |
Agent-Based Modeling of Word-of-Mouth |
|
29th April
3-4pm |
Level 3 Seminar Room, E4A |
Lawrence Ang |
Neuro-Marketing – Understanding brain-wave patterns in response to music and music video. |
|
13th May
3-4pm |
Level 3 Seminar Room, E4A |
Con Korkofingas |
Best-Worst scaling – improved measures of attitude and value |
|
TBA |
TBA |
TBA |
TBA |
All staff and research students of Macquarie University are welcome to attend these seminars. Visitors (people from outside the Department of Business) must RSVP two weeks before the event. For further information, contact Hume Winzar.
2009 Research Seminars in Business
Date: Wednesday 1 April 2009
Time: 3:00pm to 4:00, followed by drinks to 5:00pm
Venue: 623 E4A
Presenter: Associate Professor Hume Winzar
Title: A Replication and Extension of Goldenberg, Libai & Muller: A Complex Systems Look at the Underlying Process of Word-of-Mouth
Abstract:
A continuation of the paper which won the best-in-track (Marketing Theory) award at ANZMAC 2007, this paper demonstrates the application of Agent-Based Modelling to test and derive theory in Marketing. Where the ANZMAC paper highlighted some methodological and analytical problems with the groundbreaking work of Goldenberg et.al., this paper offers insights on the relative influences of "casual acquaintances" Vs "trusted others". Studies reported here suggest that it is not the "strength of weak ties" that affects diffusion, but simply the gross number of people with which a person has contact in the diffusion of ideas through Word-of-Mouth.
Take-away:
(1) Agent-based modelling permits real testing and refinement of otherwise complicated marketing, economic and social phenomena.
(2) Agent-based modelling is simple and fun and makes you look clever.
(3) Established models and theories, even by renowned authors in prestigious journals, are subject to mistake and correction.
For your diaries: 3:00pm Wednesday 29 April. Associate Professor Lawrence Ang on Neuro-marketing - Measuring brain-wave functions in response to music and music video.
2009 Research Seminars in Business
Date: Wednesday 29 April
Time: 4:00pm to 5:00pm, followed by drinks to 6:00
Venue: Level 6 Seminar Room, E4A 623
Next Seminar: a Double-Header!
4:00pm to 4:30pm
Qualtrics Internet Survey Software Demonstration:
Qualtrics is a US-based company that has developed quite a sophisticated system that all of us can tap into. We are looking to subscribe to this service and feedback is sought.
4:30pm to 5:15pm
Presenter: Associate Professor Lawrence Ang
"Arousal and Affective Response to Music and Video-clips"
Abstract
Using EEG and GSR physiological measures, this study found that watching a video-clip is more arousing than hearing of a song; but hearing a song is more pleasant than watching a video-clip. There is some evidence of cross-modality effects: people who first listen to the song tend to like of the song’s video-clip when they watch it later. The creation of a pleasant mental imagery when we first listen to a song is hypothesised to cause this effect. This finding has implications for how a song should be launched as well as radio advertising.