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Formal Name: Christoph Baumann Personal Title: Dr Position: Senior Lecturer in Commerce Organisational Unit: Department of Business Qualification: Economist SEBA (Switzerland), MBA (Simon Fraser), DBA (MGSM) Telephone: (+61-2) 9850-8551 Fax: (+61-2) 9850-9956 Email: cbaumann@efs.mq.edu.au Location: E4A 214 |
Profile
Dr Chris Baumann holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Vancouver, Canada, and a Doctorate in Business Administration from the Macquarie Graduate School of Management (MGSM). Chris is a Senior Lecturer in Commerce.
His research interests are customer loyalty, international banking and, in the field of pedagogy, factors contributing to students’ academic performance. In terms of International Business research, Dr Baumann collaborates with the Ming & Stella Wong Professor of International Business, Rosalie Tung, at SFU. Chris has joint-publications in JFSM, IJBM, JBM and JFT, and in excess of ten conference papers, some of which were award-winning.
For his teaching at Macquarie University, he was awarded by the Vice-Chancellor for ‘Excellence in Education’ in 2005, and in 2007, Chris won a national-level Carrick citation. Before his time as an academic, Chris worked in the Swiss banking industry for nearly seven years. His motto in life: “The best things in life are not things” (seen on a T-shirt in Hawaii).
Publications
Baumann, C., Burton, S. & Elliott, G. (2005). ‘Determinants of Customer Loyalty and Share of Wallet in Retail Banking’, Journal of Financial Services Marketing, March, Volume 9, Number 3.
Baumann, C. (2006). 'Super Economy Class - The business travellers' class of the future?', in Kotler, Brown, Adam and Burton and Armstrong, Marketing, Version 7e, Pearson Education Australia.
Baumann, C., Burton, S., Elliott, G. & Kehr, H. (2007). ‘Prediction of attitude and behavioural intentions in retail banking’, International Journal of Bank Marketing, Volume 25, Number 2.
Baumann, C., Burton, S., & Elliott, G. (2007). ‘Predicting Consumer Behavior in Retail Banking’, Journal of Business and Management, Volume 13, Number 1.
Baumann, C., Elliott, G. & Burton, S. (2007), ‘Share of Wallet in Australian Retail Banking: An Empirical Study with Implications for Practice and Research, Journal of Financial Transformation, December, Volume 21.

